Why IAM Fashion Consulting?

At IAM Fashion Consulting, we’ve seen too many businesses in the fashion industry invest in consultants who offer generic advice but don’t roll up their sleeves. That’s not us. We embed ourselves as a true extension of your team—hands-on, collaborative, and fully committed to your success.

Whether you're launching a new brand, scaling an e-commerce operation, or refining your digital marketing, we customize our services to your business needs. We’re here to help you build a robust strategy and/or support your day-to-day marketing operations across any of the 12 digital marketing pillars we teach in our training programs.

Full-Funnel Marketing for Fashion Brands

We apply a full-funnel marketing approach designed specifically for fashion and lifestyle brands, supporting you through every phase of the customer journey—from discovery to purchase, and ultimately, brand advocacy.

Upper-Funnel: Awareness & Brand Identity

• Position your brand through storytelling, editorial content, and influencer activations

• Drive high-intent traffic to your site and content platforms

• Build visibility through social media, PR, and trend-relevant campaigns

Mid-Funnel: Engagement & List Building

• Create lead magnets and downloadable assets to grow your CRM

• Build and segment your email lists for targeted messaging

• Capture and qualify leads with real purchase potential

Lower-Funnel: Conversion & Loyalty

• Design campaigns focused on driving online sales or lead conversions

• Optimize e-commerce flows and retargeting strategies to increase AOV

• Build loyalty loops that turn your customers into community ambassadors

The IAM Fashion PATIO Framework

We don’t just consult—we practice what we preach. Our proven PATIO framework ensures that every phase of your digital marketing is aligned, efficient, and scalable.

Planning & Strategy
We develop fashion-specific strategies tailored to your product range, seasonal calendar, and audience behavior—helping you allocate resources where they matter most.

Approach
From paid media and SEO to influencer and affiliate marketing, we help you align each channel with your broader brand and business goals.

Tools & Tactics
We leverage best-in-class tools and proven fashion marketing tactics to streamline execution and reduce cost per acquisition.

Implementation
Our team supports (or manages) campaign rollouts—from photoshoot briefs and email flows to paid ad creatives and social scheduling.

Optimization
We analyze performance data across channels and make strategic adjustments to improve ROI, retention, and customer LTV.

IAM Fashion Consulting helps fashion brands turn strategy into execution, vision into results. If you’re ready to scale smarter, we’re ready to partner with you.